TikTok Owner’s Plan: Be More Than Just TikTok

ByteDance Inc. is looking to ride the momentum of its blockbuster video app TikTok by launching new apps and expanding into e-commerce, games and other areas, as the company tries to compete against tech giants globally.

The Beijing-based company has launched a financial-services app; is testing a music-streaming service in India and Indonesia; and has acquired game developers in China, among other moves. As for TikTok, advertising executives have speculated that ByteDance could introduce a subscription service, with viewers…

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