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YouTube Changes How It Handles Personal Information When Kids’ Content Is Viewed – Adweek


YouTube took steps to protect kids on its platform by changing the way it handles the personal information of anyone viewing content that was designated as made for kids.

Last November, the Google-owned video site added a new audience setting to its YouTube Studio platform for creators that enabled them to indicate whether or not their content was intended for kids.

YouTube revealed in a blog post Monday that when a person views a video designated as made for kids, his or her personal information will be treated as if it belongs to a child, regardless of the actual age of the user.

This means limited data collection and use, which restricts some features. Personalized ads will no longer be served with that content, and features that will no longer be supported include comments, live chat, notifications, YouTube Stories and save to playlist.

The company wrote, “Many creators around the world have created quality kids’ content for their audiences, and these changes will have significant impact. We’re committed to helping creators navigate this new landscape and to supporting our ecosystem of family content. We’ll share more in the coming months.”

YouTube also stressed that parents of children under 13 should steer their kids toward the YouTube Kids application, adding that promotions for YouTube Kids will begin appearing across all made-for-kids content on its platform.

The video site concluded, “Responsibility is our No. 1 priority at YouTube, and this includes protecting kids and their privacy. We’ve been significantly investing in the policies, products and practices to help us do this. Today’s changes allow us to do this even better, and we’ll continue working to provide children, families and family creators the best experience possible on YouTube.”





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